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Kellyn Timmerman taking on a big risk to launche her online handbag business2011-Jul-17
When Kellyn Timmerman, owner of FeNa, launched her online handbag business in March, she knew she was taking on a big risk, even if she did have a passion for designing handbags.

For that reason, Timmerman, an architect who was laid off during the recession, looked to keep her expenses under control. She decided to have a presence online only, as opposed to renting a storefront. And she minimizes loss by making bags to order instead of having a set inventory as she looks to sell her line of small clutch handbags.

So far the risk is worth it, she says.

"I have never felt such satisfaction and reward than I have working for myself, " Timmerman says.

Indeed, every business owner interviewed for this story identified a single key factor for business ownership: passion or a sense of personal satisfaction. If a business can't provide that to an entrepreneur, it's probably not worth doing.
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